Writing
Field notes from inside growing brands.
What broke, why, and what we did about it. Retention, platforms, data, and the systems that hold it together.
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Struggling with WooCommerce Hosting? Try Rocket.net for Better Performance and Reliability
After years of outages and slow TTFB across WP Engine, Kinsta, Cloudways, and a VPS, I moved five high-volume Woo stores to Rocket.net. Here's what changed.
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CLV-Based Targeting & Value-Based Bidding for Meta Ad Success
Split customers by lifetime value, bid differently for each group, and exclude the people who'll never come back. A practical setup for Meta.
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Key Customer Segments for Email Marketing Success
The master, customer, and suppression segments I set up in Klaviyo for almost every brand, with the exact definitions and why each one matters.
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Klaviyo Plugin for Woo Subscriptions Sync
A free WooCommerce plugin that sends subscription events and their full details to Klaviyo, so subscription emails can live in your ESP.
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Top 20 WooCommerce Tools & Plugins for High Growth DTC Brands
The plugins and tools I've relied on while building multi-million-dollar Woo stores, from checkout and reviews to analytics and backups.
Nothing here yet.