Mo Hassan · Atlanta
I’ve spent the last decade figuring out what breaks when consumer brands grow, and building what they need next.
I work across ecommerce, technology, data, and operations: storefronts and marketing systems, analytics, integrations, customer experience, and the processes underneath them.
- 10+ years in consumer ecommerce
- 20+ brand projects
- In-house at WTRMLN WTR, NJOY, CANN, Hi Seltzers
What I’m building
All projectsA lot of my work starts the same way. I run into something that shouldn’t be this hard, figure out why, and eventually build a better way to do it.
- OrderCtrl Tracking, returns, order edits, package protection, and subscription changes in one branded portal. orderctrl.io
- Blindspot Reviews your Klaviyo account and ranks every fix by what it's worth. blindspot.to
- ThemeSync Preview, test, and ship Shopify themes, with client comments pinned to the page. themesync.dev
- ImportKit The hard Shopify imports, like metafields, metaobjects, and blog posts, checked row by row. importkitapp.com
- homerun Chores, the family calendar, and groceries on one screen the whole house can see. joinhome.run
Writing
All writingField notes from inside growing brands: retention, platforms, data, and the systems that hold it together.
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Struggling with WooCommerce Hosting? Try Rocket.net for Better Performance and Reliability
After years of outages and slow TTFB across WP Engine, Kinsta, Cloudways, and a VPS, I moved five high-volume Woo stores to Rocket.net. Here's what changed.
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CLV-Based Targeting & Value-Based Bidding for Meta Ad Success
Split customers by lifetime value, bid differently for each group, and exclude the people who'll never come back. A practical setup for Meta.
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Key Customer Segments for Email Marketing Success
The master, customer, and suppression segments I set up in Klaviyo for almost every brand, with the exact definitions and why each one matters.
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Klaviyo Plugin for Woo Subscriptions Sync
A free WooCommerce plugin that sends subscription events and their full details to Klaviyo, so subscription emails can live in your ESP.
Client work
Most of my client work happens through Keytactic.
A small studio helping food & beverage brands build, rebuild, and scale their ecommerce. 20+ projects so far.